Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than the direct traffic or paid traffic. Wikipedia
Today, most people uses the internet to search for a product and services.
So also it means that there’s really an advantage if your website is optimized so that when someone search for something, your page or website would be in the search results.
And that would result to an increase in leads and hopefully sales as well.
Even if you have good products, valuable content or have the best services if your website is not visible then no one will see it.
How Search Engine Optimization works
Ever wonder how Google chooses the web pages that would come up whenever we search for something? Search engines like Google uses algorithms that gives a certain website a score or ranking.
That ranking will influence the position of a certain web page in the Search Engine Results Pages also known as SERPs.
So for instance, you enter a search query into the search engine, it searches on its database for the webpages that are most relevant to your query and displays them as a search result.
If your business relies in getting customers through google search then SEO should be on the top of your priority.
Don’t know how and where to start?
Or thinking of hiring an SEO specialist?
Just reach out to Mary Fel Digital for a site audit, and we will be glad to help you in optimizing your website.