Social media marketing (SMM) is basically the use of any social media platforms to connect with your target market or audience.
Looking back social media was just a means to communicate with friends , family and others. However, these days social media has changed and some used it to advertise any products or services.
If you are starting or building your brand, or just simply wanted a wider reach, needs to increase sales and leads, and improve traffic to your website, this new way of marketing will really help to reach your desired audience.
You can do this by posting valuable content on your social media profiles, engaging to your followers and you can even run ads.
One of the benefits of social media marketing is it saves on marketing costs. Signing up for social media sites are just for free.
The most commonly used social media platforms right now are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and many others.
I have posted it in my previous post about the different social media sites.
Social Media Marketing (SMM) Strategy
Before we start any marketing campaign we need to consider our business’s goals. It would be best if we know the answers to this questions.
- What do you want to achieve through SMM?
- Who are the people who would need your products/services?
- Which social media platform does your target market usually use?
- What message do you want to send to your target audience?
Your marketing strategy would depend on the type of business you have.
Social Media Marketing is really a powerful way for any business to reach prospects and customers. Most of the customers now are using social media so your brand needs to be present in any platform, otherwise you’re missing out.